Want to know what¡¯s new and hot in the sweets world? Just head to ¡°Omohara,¡± the district where the youth fashion of Harajuku intersects with the high-end consumer culture of Omotesando. You can spot the trends from a block away: Just look for the lines.
For the last three years, the longest have been those outside pancake restaurants. Hawaiian specialist Eggs ¡®n Things led the way, with queues snaking down the street and around the corner. It was briefly ousted from the top spot, in terms of waiting time, when Ben & Jerry¡¯s opened in spring 2012.
Now there¡¯s a new hit item on the block that is racking up waits of over two hours. The object of such fierce desire? Popcorn.
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