Fans wave glow sticks at an animated character on stage, having packed a sold-out Hollywood concert hall to see their virtual idol perform, showcasing the global ambitions of Japan¡¯s VTuber subculture. Pink-haired musician and livestreamer Mori Calliope looks just like a character from an anime, brought to life on stage through a hologram-like illusion.

¡°I don¡¯t really like most streamers, but then when I discovered VTubers, I realized, ¡¯Hey, you know, I¡¯m actually into this,¡¯¡± says Calliope concert attendee Luigi Galvan. ¡°They look like anime characters. I like anime, so it was easy to get into the VTuber format that way.¡±

The actors behind VTubers use motion capture techniques to communicate directly online with fans, who can pay to highlight their comments to the character and other viewers.