After years of anticipation, acclaimed anime director Hayao Miyazaki¡¯s latest (and likely final) film, ¡°Kimitachi wa Do Ikiru Ka?¡± hits theaters across Japan on July 14. If this is the first you¡¯ve heard about it, well, that¡¯s all part of the plan.
Back in June, Toshio Suzuki, co-founder, current president and advertising guru at Studio Ghibli, the home of Miyazaki, told the magazine Bungei Shunju that the film, tentatively referred to in English as ¡°How Do You Live?¡± would not be receiving a traditional publicity campaign: no trailer, no TV spots, no product tie-ins, no nothin¡¯. [Since this story¡¯s publication, the film has officially been titled in English as ¡°The Boy and the Heron.¡±]
¡°Over the years, we¡¯ve done various things to get audiences to come see our films,¡± Suzuki told Bungei Shunju. ¡°But I thought, ¡®That¡¯s enough of that.¡¯ It¡¯s no fun doing the same thing over and over.¡±
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