After bursting onto the Japanese music scene in 2019, it¡¯s perhaps no surprise that Yoasobi was picked to write the driving theme tune to ¡°,¡± an anime set within Japan¡¯s entertainment industry. The song, ¡°Aidoru¡± (or ¡°Idol¡±), also looks set to become the defining J-pop single of the year ¡ª an encapsulation of strategies that have helped push Japanese acts onto overseas music charts.

Yoasobi, a duo comprising two musicians known as Ikura, 22, and Ayase, 29, say the anime¡¯s story hits close to home.

¡°Being in the industry, there are two sides to it ¡ª one is in the light, one is in the shadows,¡± vocalist Ikura (real name Lilas Ikuta) tells The Japan Times from a spacious photo studio befitting a modern-day idol. ¡°There are a lot of unseen struggles the public doesn¡¯t know about.¡±