Eclectic Japanese rock band Chai¡¯s venture into the Chinese market started with TikTok.
Despite little promotion, the quartet¡¯s 2017 song went viral on Douyin, the Chinese version of the short-form video app, according to Terao Budha, chief executive officer of Big Romantic Entertainment, a company that helps to bring Japanese artists to mainland China and Taiwan.
¡°I assumed people would know that song, but not know Chai,¡± Budha tells The Japan Times via video from his home in Taipei. ¡°They wouldn¡¯t be able to make a connection between the two.¡±
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