When music director and producer Konnie Aoki was tapped to make an English version of ¡° (titled ¡°Into the Night¡± in English) ¡ª a breakout song by duo Yoasobi ¡ª the pressure he felt was overwhelming.
After all, the single was arguably Japan¡¯s biggest hit of 2020: It last year, and the accompanying music video has received almost 242 million views on YouTube since it premiered there in November 2019.
Rendering something that¡¯s already hugely popular into another language would be intimidating for any seasoned translator, but it was even more daunting for Aoki, who isn¡¯t a professional translator and had never translated a major Japanese song into English before.
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