Miyu Takeuchi does it all ¡ª literally. From her home in Seoul, the 25-year-old singer-songwriter creates YouTube videos of herself covering songs as diverse as BTS¡¯ ¡°¡± and Stevie Wonder¡¯s ¡°.¡± She¡¯s also solely responsible for filming, editing and uploading the videos, as well as making the backdrops, using .

¡°I thought that I could learn abilities other than what I¡¯ve done as an artist, doing all of this myself,¡± Takeuchi says via video call, with one of her self-made backdrops visible behind her. She¡¯s also personally responding to fans (and, to the surprise of this writer, media inquiries). ¡°Sometimes, I get panicked ... like, I have too much to do!¡±

The feeling is a common one among creators in 2021, who often juggle multiple responsibilities to produce a single video. What separates Takeuchi from the others is where she comes from. She started out as a member of idol-pop group AKB48 from 2010 to 2018, launching her YouTube channel in the middle of this period. Then, she found attention in South Korea via the popular reality competition ¡°Produce 48,¡± leading to several years under Mystic Story, a K-pop agency owned by SM Entertainment.