An effective commercial jingle wedges itself into your brain. There¡¯s the incessant repetition of , the harmony of McDonald¡¯s ¡±¡± or the youthful chorus of ¡±¡±
Thirty years ago, though, Belgian record label Crammed Discs released an album titled ¡±¡± whose songs sounded nothing like your standard jingle. Recently rereleased overseas, the album is about to get a Japanese reissue, according to the man behind it, saxophonist and composer Yasuaki Shimizu.
¡°From the late 1970s until around 1984, I was involved in composing music for many TV commercials,¡± Shimizu, 63, tells The Japan Times. ¡°I was struck with inspired ideas as I was composing during this period, so I kept creating songs at the whim of these inspirations.¡±
With your current subscription plan you can comment on stories. However, before writing your first comment, please create a display name in the Profile section of your subscriber account page.