Last week, the sixth season of ¡°Game of Thrones¡± premiered to record ratings in the United States. When factoring in all the ways people watch it ¡ª live as it airs and streamed later ¡ª the episode titled ¡°The Red Woman¡± brought in 10.7 million viewers, beating the 10.3 million record set by last year¡¯s fifth season finale.
Around the world, the fifth season saw an average of 20 million viewers per episode. The show is considered a global phenomenon with sizeable fan bases in North America, Europe, Australia and South America.
The fantasy drama, adapted from the ¡°A Song of Ice and Fire¡± book series by George R.R. Martin and airing on U.S. cable channel HBO, reportedly has two years left before coming to a close. But as the series starts to wind down overseas, here in Japan the push to promote it is really just getting started.
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