SHANGHAI/LOS, ANGELES ¨C After a mammoth marketing campaign, the growing online chatter in China around ¡°Star Wars: The Force Awakens¡± suggests that the latest installment of the hit film franchise has a shot at breaking box-office records in the world¡¯s second-largest movie market.
China is crucial if Walt Disney Co.¡¯s first foray into the world of Jedi knights is to earn a spot among the top-grossing films of all time.
The movie, the seventh in the nearly 40-year-old franchise, surged past ¡°Jurassic World¡± to set a global opening weekend record of $529 million.
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