LONDON ¨C The message is crystal clear: do not buy Lady Gaga¡¯s latest album or download tracks because she is ¡°over¡± and ¡°no longer relevant.¡± Many will be happy to obey, but it¡¯s not quite that simple.
The clarity of the instruction is undermined by the fact that it¡¯s Gaga herself who is telling her audience to chuck her over in favor of something new.
Her promotional trailer for the album, ¡°Artpop,¡± is not the first to deploy reverse psychology in the marketplace, but the flamboyant New York singer could well be the first to bill her campaign as the birth of a new artistic movement.
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