WASHINGTON ¨C Shortly after 11 a.m. March 13, Rob Thomas, creator of the short-lived detective drama ¡°Veronica Mars,¡± tweeted that if fans would pledge $2 million by 11 p.m. April 12, Warner Bros. would put into production a ¡°Veronica Mars¡± movie. The film would get a limited theatrical release early next year, and the studio would foot the bills for marketing, promotion and distribution.
A Kickstarter campaign was born.
¡°The record time to $1M on Kickstarter is 7 hours. Can we top that? Can we make it there in 5? $80K to go!¡± Thomas tweeted excitedly the afternoon of March 13.
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