, when it¡¯s the men¡¯s turn to hand out the chocolates. Every year in Japan, vendors roll out new products and services to cash in on the dual rites of romance (as well as the obligatory for the office set).
Coincidentally, a?recent survey carried out by the Ministry of Health, Labor and Welfare showed ?evidence of an alarming trend that could affect Valentine Day¡¯s to come. If such surveys are to be trusted,. The number of married couples doing it are down and more than a third of men between the ages of 16 to 19 just aren¡¯t interested.
Can we link lower libidos with chocolate-buying patterns? No. But we couldn¡¯t help but notice another timely trend in the mix: Valentine¡¯s (women¡¯s group) packages.
Restaurant chain is?offering a jyoshikai Valentine¡¯s set meal for ?4,000 from Jan. 28 to Feb. 14. Perhaps to prove that ladies needn¡¯t give up on the idea of future dates completely, the meal includes health- and beauty-boosting ingredients such as avocado and broccoli.?The Valentine¡¯s jyoshikai offered by , in contrast, comprises of a gut busting five-course meal to be rounded off with a stupendous chocolate pastry.
Other businesses offering Jyoshi Kai Valentine¡¯s Day set meals include: , and . Our favorite, though, has to be the : The lucky ladies who win the online lottery will get to tuck into a premium steak, smothered in garlic cream sauce, for just ?2,500. If a smooch with the man of your dreams is off the menu, then why not?
Do Valentine joshikai reflect a tectonic shift in Japanese society ... or are they just another way to a milk a marketing buzzword? For now, we¡¯re leaning toward the latter. But with more seeping into the gene pool, you never know.
Do you think joshikai will become part of Valentine¡¯s Day traditions? Sound off below.
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