¡°Turn imagination into reality ... Japan awaits.¡±
While leafing through stories on Instagram, I stumbled upon these six words written at the top of an ad from All Nippon Airways.
In recent weeks, the ad has appeared repeatedly on my feed with different images: a bento box on an airplane tray table, a woman looking at a drawing of a person wearing a kimono at the foot of a bamboo forest. Yet, each iteration ¡ª mashups of photographs and illustrations ¡ª includes the slogan, and advertises travel to Japan, now possible for tourists from last week, after more than 2? years of varying levels of restrictions.
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