Stasia Matsumoto can predict how her customers will react when they see themselves dressed head to toe in a traditional kimono, even before they have had a chance to glance at themselves in the mirror.

It¡¯s a reaction the professionally trained Tokyo-based kimono stylist and photographer has witnessed many times since she took went full-time with her company, . But she likes seeing the looks of admiration and joy flash across her customer¡¯s faces time and time again. She says it¡¯s her favorite part of the job.

¡°They always always say, ¡®Oh, it makes me feel so beautiful, I feel beautiful wearing this, I feel so elegant, I feel so graceful,¡¯¡± Matsumoto says.