You may never have heard of Aki and Koichi, but this sartorial couple in their 70s from California are a hit on social media. They are part of a wave of influencers who are going viral in their 50s, 60s and beyond.
After years of boomer-bashing, it¡¯s the ultimate flex. From fashion to beauty to fitness and lifestyle, the rise of the silver content creator is sending a powerful message: Age is no barrier to having cachet.
These trendsetters are a much-needed counterpoint to the youth-obsessed, anti-aging culture whose overriding narrative has been that our worth diminishes with every passing year.
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