When companies or policymakers try to force green technology onto an industry, it usually doesn¡¯t work out.
It¡¯s akin to forcing on footwear that¡¯s too small. Something¡¯s going to get squeezed or pinched, and the attempt is likely to fail eventually. In the case of shoe-horned technology, the demise usual begins after subsidies run dry.
The ideal climate-friendly technology fits ¡ª and doesn¡¯t fight ¡ª market forces. That means the new method or device adds value while replacing something more costly that also pollutes more. Electric lights were clearly superior to kerosene lamps.
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