When Nvidia CEO Jensen Huang makes his second visit to South Korea in just seven months this week, it won¡¯t be only to meet top memory chip and robotics executives, but to throw the first pitch at a baseball game and appear on a TV talk show.

While ?a celebrity in his own right, the charm push by the Taiwan-born 63-year-old highlights South Korea¡¯s critical position in ?the AI ?landscape.

Samsung Electronics and SK Hynix between them make about 70% of the memory needed for ?AI chips like Nvidia¡¯s. And the country¡¯s strength in manufacturing and robotics sets it up to be a key player in physical AI, where AI is embedded in robots, cars and factories.