Sales campaigns for air conditioners are heating?up?as many rush?to buy a unit before?newer models appear?that adhere to the stricter energy-conservation standards coming next April.

With the new models?¡ª?which meet the updated standards for household air conditioners?¡ª?expected to be sold at higher prices, consumers are aiming to buy the current models before they disappear.?As such, sales of air conditioners for this year are expected to largely exceed that of an average year.

Major electronics retailer Bic Camera saw its sales of air conditioners between April and mid-May rise 1.5 times in terms of yen value compared with?the same period last year.