NEW DELHI ¨C Millions of soccer fans in the world¡¯s two most populous nations may not be able to watch the World Cup that starts next month, due to a deadlock over broadcast rights in India and no official decision in China.
In India, a Reliance-Disney joint venture has offered $20 million for 2026 World Cup broadcast rights, a fraction of FIFA¡¯s ask, which was not acceptable to soccer¡¯s global governing body, two sources said Monday. Sony held talks but also decided not to ?make an ?offer for FIFA rights for India, a third source with direct knowledge said.
There has also been no deal announcement for China, which FIFA says accounted for 49.8% of all hours of viewing on digital and social platforms globally during the 2022 World Cup.
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