A Tokyo startup is on a mission to lower the barriers to investing, especially for young people and especially for those seeking to invest in the United States.

¡°There are still very big hurdles when it comes to investing,¡± said Brian Yun, co-founder and CEO of Woodstock, which provides a smartphone trading app.

Citing fees as a primary barrier, Woodstock recently introduced a zero-fee, around-the-clock U.S. equity trading service.