From the summit of Mount Fuji to the most remote corners of the countryside, vending machines are just about everywhere in Japan, as much a convenience as a symbol of efficiency, near-flawless execution and, at one time, general economic optimism.
The machines, often a marvel of engineering and old-school tech, are also falling victim to mundane economic pressures. Their omnipresence could someday be a thing of the past.
Beverage companies have been forced to rethink the vending machine business. It¡¯s under-performing as consumers are spoiled for options to purchase sodas, juices and green teas at more competitive prices through other sales channels, and as costs increase.
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