During the buzzy Milan Fashion Week, a tiny nonhuman guest is gearing up to make its fashion world debut: Mirumi, a robot with wide eyes and soft pink fur, which clutches onto stylish handbags and shyly glances around.
Mirumi is primarily a bag charm but takes design inspiration from human babies in its movement and big eyes. Babies have a gravitational pull and make others smile, said Shunsuke Aoki, founder and CEO of Tokyo-headquartered robotics firm Yukai Engineering, which created Mirumi, describing this as a recipe he wants to recreate. ¡°A charm that steals your heart¡± is the marketing slogan.
Aoki hopes that the show, along with the company¡¯s efforts in Europe and the U.K., will pay off, as the Labubu craze remains in recent memory.
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