New forms of subscription services have expanded beyond the realm of entertainment in Japan, branching into industries such as gaming, hotels and cars amid a shift in consumer attitudes.
The business model, in which subscribers pay a monthly or yearly fee for access to services, has spread throughout Japan, initially in the form of video and music streaming services.
In 2019, the word sabusuku, a Japanese shorthand for subscription, was nominated as a buzzword of the year.
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