Japanese flash memory maker Kioxia Holdings is promoting Executive Vice President Hiroo Oota to chief executive officer and president in a move aimed at expanding its presence in the booming memory chip market.

Oota, 63, will succeed Nobuo Hayasaka, 70, who will become a senior executive adviser. The leadership change will take effect following shareholder approval at the company¡¯s annual meeting scheduled for June, the Apple supplier said in a statement Thursday.

¡°Oota possesses a deep understanding of our core strengths, the market, and our customers,¡± Hayasaka said at a news conference. ¡°Combined with his exceptional communication skills, I am confident that his strong leadership makes him the best person to take the helm at Kioxia and navigate this rapidly shifting landscape.¡±