AI-powered shopping tools helped drive a surge in U.S. online spending on Black Friday, as shoppers bypassed crowded stores and turned to chatbots to compare prices and secure discounts amid concerns about tariff-driven price hikes.
U.S. shoppers spent a record $11.8 billion online, up 9.1% from 2024 on the year¡¯s biggest shopping day, according to Adobe Analytics, which tracks 1 trillion visits that shoppers make to online retail websites.
The holiday shopping season arrives amid tighter budgets, unemployment nearing a four-year high, U.S. consumer confidence sagging to a seven-month low and price tags that have shoppers watching every dollar.
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