Paris ¨C Should children be using beauty face masks? Dermatologists say no, but a growing number of companies are targeting a new generation of kids who have grown up with TikTok skin care and make-up routines.
The cosmetics industry and parts of the internet have been abuzz since the launch of Rini earlier this month, a beauty company pitched at children as young as 3 and backed by Canadian actress Shay Mitchell.
Its bundle of five child hydrating face masks, including ¡°everyday¡± varieties named Puppy, Panda, and Unicorn, sells for around $35 (€30) on its website.
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