Life at the top is proving complex for China¡¯s leading automaker, and there are fresh challenges on the horizon.
BYD¡¯s monthly sales have stagnated of late and with the summer months being a traditionally slower time for consumer purchases, that trajectory isn¡¯t expected to reverse any time soon.
Discounting is also now being looked sternly upon by Beijing, with China last week pledging to rein in ¡°irrational competition¡± in the electric vehicle sector, reflecting authorities¡¯ wish to tackle the deflationary price wars that are threatening economic and industrial growth.
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