Venture capitalists and startups convened at the Conrad Beijing hotel in mid-December, looking to exploit the newest phenomenon in Chinese media: the mini soap opera.
Unlike traditional TikTok clips, which often revolve around goofy challenges or lip-syncing dances, mini dramas are professionally produced series for the web, with clear storylines and big cliffhangers. Clips run just 60 to 90 seconds and a series can span more than 50 episodes.
¡°The Double Life of My Billionaire Husband,¡± one of the industry¡¯s biggest hits of 2023, takes all of 100 seconds to tell the story of a woman who was forced into a marriage with a ¡°loser and an ex-con¡± in order to pay her mother¡¯s medical bill.
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