Saturday night gave hundreds of millions of Americans a taste of what life without TikTok would look like, and at least one brand decided to keep the experiment going.
Jolie Skin, which was previously spending about $150,000 a month on TikTok ads, is planning to pause its paid campaigns on the app temporarily, according to Founder and CEO Ryan Babenzien.
Jolie, which makes water-purifying shower heads that are marketed as protecting skin and hair, is analyzing its advertising spend on the platform. Since Saturday night, traffic to the company¡¯s website is down about 24%, but revenue is up 3%, according to Babenzien, who says he¡¯s still looking into where the sales came from.
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