Over the past 15 or so years, Shopify has established itself as the go-to for mom-and-pop businesses looking to set up shop online. Now, in a dramatic shift, the Canadian company is targeting larger companies and, in doing so, looking to wrest e-commerce customers from Salesforce.
Shopify says it has lured hundreds of Salesforce clients, including big brands such as Toys R Us and mattress seller Casper, and is encouraging other companies to ¡°join the mass migration.¡± Shopify¡¯s key selling point is lower prices for its suite of e-commerce services and it has been cheekily calling out Salesforce¡¯s penchant for wining and dining potential clients.
¡°The reason most enterprise software is so expensive is because it takes so many steak dinners to put it in your hand,¡± Shopify Chief Operating Officer Kaz Nejatian said in an interview.
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