Muji is bringing its minimalist aesthetic to habitation.
Known for simple, monotone stationary, apparel and home goods, the Japanese retailer is betting that there¡¯s just as much demand for no-frills homes and hotels, with plans to ramp up the number of Muji-style accommodations, both domestically and abroad.
¡°The concept is to build a huge accommodation service,¡± Hidetomo Nagata, executive officer and head of the social goods and space design divisions at Ryohin Keikaku, the brand¡¯s parent company, said in an interview. ¡°Muji products are still strong, but we also want to expand to this new lifestyle area.¡±
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