An estimated 23.3 million people in Japan are expected to travel during the Golden Week holidays, marking a robust resurgence to 90% of pre-pandemic levels, according to survey results from travel agency JTB.
This year¡¯s Golden Week marks a significant milestone ¡ª it will be the first such holiday period since the government downgraded COVID-19¡¯s classification to the same level as the seasonal flu in May last year, thereby lifting all travel restrictions.
Conducted online in early March, JTB¡¯s preliminary survey reached 10,000 respondents nationwide, spanning ages 15 to 79.
Among the findings, 2,060 respondents expressed an intent to travel, with a total of 23.32 million people traveling for stays of one night or longer between April 25 and May 5 either domestically or internationally, a 1.8% increase from the same period a year before.
Overseas travel is poised to witness a surge, with an estimated 520,000 travelers, reflecting a 67.7% increase from 2023. JTB reports international travel bookings soaring to 225% of 2023 figures.
Proximity plays a pivotal role for international traveler¡¯s destination choices, with South Korea, Taiwan, and Southeast Asia seeing heightened popularity. JTB attributes this pattern to the yen¡¯s depreciation.
The average cost of overseas travel stands at ?269,000, marking a 4.7% increase from 2023. Exchange rate anxieties were voiced by 44% of international travelers.
A total of 22.8 million individuals are expected to travel domestically, mirroring figures from the prior year. Travel destination preferences were more varied compared to 2023, with a rise in rail and air travel. Nonetheless, 55.3% of respondents cited their primary mode of transport for their trip to be their own car, indicating a penchant for more local travel spots.
Rising prices have cast a shadow over domestic travel expenses, with the average planned expenditure at ?36,100, marking a 3.7% upturn from 2023. Concerns over high prices were voiced by 36.1% of respondents, while 31.8%, particularly among older demographics, expressed apprehension toward overcrowding of tourist areas, fueled by an influx of overseas visitors.
For many respondents, Golden Week journeys symbolize opportunities for family time (31.7%), relaxation (28.9%), and culinary exploration (28.5%).
For those against traveling during Golden Week, 47.2% of respondents cited overcrowding, a 4.7-point surge from 2023. Economic concerns were also highlighted in the survey, with 33.7% deeming Golden Week travel too expensive, while 24% faced constraints due to family budgets.
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