Apple, just days away from a U.S. ban of its smartwatches, is plotting a rescue mission for the $17 billion business that includes software fixes and other potential workarounds.
Engineers at the company are racing to make changes to algorithms on the device that measure a user¡¯s blood oxygen level ¡ª a feature that Masimo has argued infringes its patents. They¡¯re adjusting how the technology determines oxygen saturation and presents the data to customers, according to people familiar with the work.
It¡¯s a high-stakes engineering effort unlike any Apple has undertaken before. Though the iPhone-maker¡¯s products have previously been barred in certain countries over legal disputes, this restriction would hit one of Apple¡¯s biggest moneymakers in its home country ¡ª on Christmas no less. Without a last-minute veto by the White House, a ban imposed by the International Trade Commission will take effect on Dec. 25.
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