Honda is trying to crack into the U.S. market for electric vehicles with a new model and an old strategy: If you can¡¯t beat ¡¯em, join ¡¯em.
The Japanese carmaker unveiled the brand¡¯s first electric SUV on Thursday, marking a renewed push into fully electric vehicles to complement its hot-selling gas-electric hybrids. But the 2024 Prologue is only a half-step in Honda¡¯s broader EV efforts. Co-developed with General Motors, it¡¯s being built in a GM plant and shares key parts with GM models, including its Ultium batteries.
¡°We were able to leverage leading, state-of-the-art EV hardware to accelerate development,¡± John Hwang, the Prologue¡¯s development leader, told reporters at a briefing in suburban Detroit.
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